OUR EDGE
WE'RE A COLLECTIVE
We are a full-service insight collective with a proven ability in leveraging audience and cultural intelligence to build distinctive brands and navigate audiences across the African continent.
We’re committed to fighting Invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of.
From powering FMCG brands to creating headlining and nuanced data stories, we’ve been behind some of the most significant brand and cultural moments in Africa today.
Inspiring movements
Narrating tomorrow's realities
We are the pioneers of data journalism in Kenya. Our mission is to turn data into compelling stories which has shaped how movements evolve, brought clarity to chaos and helped audiences make decisions.
Shifting culture
Provoking thought, Propelling action, Cultivating Cool
Today's youth crave cultural relevance, willing to splurge 40% more more on brands that truly vibe with their cultural identity. We uncover opportunities to propel brands and ignite cultural communities.
Uncovering insight
Where data becomes destiny
As one of the top market research companies in the Africa, we have been champions in understanding people for more than 12 years. From consumer panel data to futures consultancy; from polling to large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Odipo Dev has the insights you need to succeed.