State of influence 2020. Over 80% of Kenyans still don’t trust online influencers, but there is some good news.

The article explores the findings of a study on Kenyans’ trust in online influencers. It highlights that over 80% of Kenyans remain skeptical about influencers, mainly due to concerns over authenticity and misinformation. However, the study also reveals a positive shift—audiences are more likely to trust influencers who provide transparency, expertise, and meaningful engagement. The piece delves into what drives trust and how influencers can build credibility in the digital space.