Culture 20241216

State of influence 2020. Over 80% of Kenyans still don’t trust online influencers, but there is some good news.

The article explores the findings of a study on Kenyans’ trust in online influencers. It highlights that over 80% of Kenyans remain skeptical about influencers, mainly due to concerns over authenticity and misinformation. However, the study also reveals a positive shift—audiences are more likely to trust influencers who provide transparency, expertise, and meaningful engagement. The piece delves into what drives trust and how influencers can build credibility in the digital space.
Task

Digitally archived Kenya’s protest songs since independence and the insights around how they permeate culture

  • Strategy

    Public Participation, Movement Building, Cultural Archiving

  • Design

    Website, Music

  • Client

    In Collaboration With African Uncensored

Open Project
Collaboration

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