Vybecast

Vybe cast is a Nairobi-based data studio specializing in data-driven insights and storytelling. Initiated in May 2023, VybeCast experiments with new storytelling formats to reconnect journalists with their audiences, particularly through engaging, data-driven visual news content. The platform focuses on delivering quick, engaging, and informative news pieces that make complex topics accessible to the general public. By leveraging platforms like TikTok, VybeCast has effectively reached younger audiences, amassing over 20,000 views since its inception.VybeCast covers a wide range of topics, including government spending, public debt, healthcare, and social issues, with a specific focus on how these subjects impact the everyday lives of Kenyans. The content is designed to be concise and visually appealing, ensuring that critical information is both informative and engaging.